When it comes to innovation and creativity, Zappos is often recognized for being ahead of the curve. They're now looking to change the game of recruiting and hiring talent with some bold moves, all in an effort to target the best people to fill specific positions. Tim Muma is joined by Zappos' social recruiting and engagement specialist, Meli Gonzales, and Zappos' corporate recruiter, Christina Bates. Both guests explain why Zappos decided to make the switch, how job descriptions were seen as a big obstacle, and how effective their evolving initiatives have been thus far.